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17 April 2026

Categories

Every company is a medium: why corporate podcasts are now a must

The business world is undergoing a radical transformation. Today, every company is a media outlet in its own right. The corporate podcast is emerging as the most powerful communication tool of this decade. Indeed, giants such as OpenAI, Stripe and Andreessen Horowitz have realized that producing audio and video content is no longer an option […]

14 April 2026

Categories

YouTube: the essential strategic lever for your GEO strategy

Generative search engines have changed the rules of the digital game. Google SGE, ChatGPT, Copilot and Perplexity no longer list links: they synthesize answers. In this new context, your brand needs to be cited by AIs, not just well-positioned on Google. This is why a well-constructed YouTube GEO strategy has become a major competitive advantage. […]

12 April 2026

ON AIR" poster in red and blue neon on a brick background with technical diagram in the background

12 April 2026

Categories

Podcast

How to create a catchy podcast intro

Creating a catchy podcast intro is probably the most important decision you’ll make for your show. NPR’s data is clear: between 20% and 35% of listeners abandon an episode within the first 5 minutes. It’s not that they didn’t like your subject. It’s that your introduction didn’t give them enough reason to stay. In this […]

8 April 2026

8 April 2026

Categories

State of marketing 2026: data from 1,500+ global marketers

Discover the trends, winning opportunities and challenges facing brands this year, with data from over 1,700 B2B and B2C marketers worldwide. We surveyed over 1,500 marketers from different sectors, regions and company sizes on what’s working, what’s changed and what’s keeping them up at night. The HubSpot State of Marketing report is an in-depth analysis […]

8 April 2026

8 April 2026

Categories

How to get sponsors for your podcast [2026].

Podcast sponsorships are an advertising tool for brands and an effective monetization strategy for podcasters. You have the freedom to choose the brands you want to promote. By partnering with brands you genuinely love, you can monetize your podcast while maintaining an authentic link with your listeners. This guide explains how sponsorship partnerships work and […]

7 April 2026

7 April 2026

Categories

Video

Apple Video Podcasts: what’s in it for business?

In February 2026, Apple officially turned Apple Video Podcasts into a reality. The Cupertino-based firm introduced native video streaming into its application, powered by HTTP Live Streaming technology, the same technology that powers YouTube and Netflix. It’s a turning point: for the first time since the invention of the podcast, the world’s three biggest platforms […]

6 April 2026

Illustration of a podcaster working on a computer with financial indicators and coins symbolizing monetization and online revenues.

6 April 2026

Categories

Podcast

Monetize your podcast: 7 effective strategies for generating revenue in 2026

You’ve launched your podcast, you’re publishing regularly, and your audience is starting to grow. Then comes the question every creator asks: can you monetize your podcast – and if so, where do you start? The answer is yes, and there are more ways than you might think. It’s just a question of choosing the right […]

25 March 2026

Corporate video production team with professional camera, director and editor on laptop in front of a movie screen

25 March 2026

Categories

Podcast

Are you looking for a podcast studio in Brussels that can support you from strategy to broadcast? This guide explains everything you need to know before getting started: formats, equipment, budget and return on investment.

An amateur podcast recorded in a noisy open space doesn’t build brand authority. Quality is a non-negotiable condition. Here’s how to produce a corporate podcast that really works for your company. What is a corporate podcast? A corporate podcast is an audio or audio-video program produced by an organization to serve its communication objectives. It […]

24 February 2026

Shooting in a professional green screen studio with production team, cameras, lighting and live control.

24 February 2026

Categories

Studio fond vert in Brussels: cyclorama 60 m², Sony 8K and A to Z support

📋 Summary Belgium’s largest cyclorama: 60 m² – ideal for 4 to 5 simultaneous speakers. Sony Cinemaline & Burano 8K cameras – cinema quality, professional results guaranteed. Adjustable LED ceiling lighting zone by zone – each production has its own light. Full support from A to Z: strategy, script, shooting, post-production, broadcast. Located in Rhode-Saint-Genèse […]

14 February 2026

Corporate team recording an internal podcast for employee communication

14 February 2026

Categories

Internal company podcast: how to communicate better with your teams

The internal newsletter that nobody reads. The all-hands meeting that everyone forgets the next day. The 15-page document on new strategy that lies dormant in mailboxes. If you recognize any of these situations, you’re not alone – and the internal corporate podcast is a direct response to these problems. Not because it’s new or technological, […]