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BLOG – Podcasts, videos and more.

1 June 2026

YouTube video podcast illustration with data analysis, content creation and digital strategy in Belgium

1 June 2026

YouTube video podcast: a complete guide for businesses in Belgium

L’essentiel à retenir Le podcast vidéo entreprise est devenu l’un des leviers de visibilité les plus puissants pour les sociétés belges. En effet, en septembre 2024, 134 millions de podcasts ont été écoutés en France selon Médiamétrie, et la consommation en vidéo explose : YouTube a franchi le cap du milliard de spectateurs mensuels de […]

29 May 2026

Podcast cover: how to create cover art that makes you want to click

Your podcast cover is the first thing a listener sees before listening to a single word of your show. In Apple Podcasts or Spotify, it’s displayed as a thumbnail among hundreds of other shows. In just a few seconds, it has to grab attention, communicate your subject and make people want to click. According to […]

17 April 2026

17 April 2026

Every company is a medium: why corporate podcasts are now a must

The business world is undergoing a radical transformation. Today, every company is a media outlet in its own right. The corporate podcast is emerging as the most powerful communication tool of this decade. Indeed, giants such as OpenAI, Stripe and Andreessen Horowitz have realized that producing audio and video content is no longer an option […]

14 April 2026

YouTube: the essential strategic lever for your GEO strategy

Generative search engines have changed the rules of the digital game. Google SGE, ChatGPT, Copilot and Perplexity no longer list links: they synthesize answers. In this new context, your brand needs to be cited by AIs, not just well-positioned on Google. This is why a well-constructed YouTube GEO strategy has become a major competitive advantage. […]

12 April 2026

ON AIR" poster in red and blue neon on a brick background with technical diagram in the background

12 April 2026

How to create a catchy podcast intro

📋 Summary According to NPR, 20-35% of listeners abandon an episode within the first 5 minutes. The intro is your only chance to keep them. The ideal duration is between 15 and 30 seconds. After that, impatience takes over. A solid intro is based on four elements: a hook, a short presentation, the promise of […]

8 April 2026

8 April 2026

State of marketing 2026: data from 1,500+ global marketers

Discover the trends, winning opportunities and challenges facing brands this year, with data from over 1,700 B2B and B2C marketers worldwide. We surveyed over 1,500 marketers from different sectors, regions and company sizes on what’s working, what’s changed and what’s keeping them up at night. The HubSpot State of Marketing report is an in-depth analysis […]

8 April 2026

8 April 2026

How to get sponsors for your podcast [2026].

Podcast sponsorships are an advertising tool for brands and an effective monetization strategy for podcasters. You have the freedom to choose the brands you want to promote. By partnering with brands you genuinely love, you can monetize your podcast while maintaining an authentic link with your listeners. This guide explains how sponsorship partnerships work and […]

7 April 2026

7 April 2026

Apple Video Podcasts: what’s in it for business?

📋 Summary Since February 2026, Apple Podcasts has natively supported video via HLS technology, just like YouTube and Spotify. For the first time, all the major podcast platforms offer video – it’s no longer a competitive advantage, it’s a standard. For Belgian companies, this means that a single shoot can feed Apple Podcasts, Spotify, YouTube […]

6 April 2026

Illustration of a podcaster working on a computer with financial indicators and coins symbolizing monetization and online revenues.

6 April 2026

Monetize your podcast: 7 effective strategies for generating revenue in 2026

You’ve launched your podcast, you’re publishing regularly, and your audience is starting to grow. Then comes the question every creator asks: can you monetize your podcast – and if so, where do you start? The answer is yes, and there are more ways than you might think. It’s just a question of choosing the right […]

25 March 2026

Corporate video production team with professional camera, director and editor on laptop in front of a movie screen

25 March 2026

Are you looking for a podcast studio in Brussels that can support you from strategy to broadcast? This guide explains everything you need to know before getting started: formats, equipment, budget and return on investment.

An amateur podcast recorded in a noisy open space doesn’t build brand authority. Quality is a non-negotiable condition. Here’s how to produce a corporate podcast that really works for your company. What is a corporate podcast? A corporate podcast is an audio or audio-video program produced by an organization to serve its communication objectives. It […]