Generative search engines have changed the rules of the digital game. Google SGE, ChatGPT, Copilot and Perplexity no longer list links: they synthesize answers. In this new context, your brand needs to be cited by AIs, not just well-positioned on Google. This is why a well-constructed YouTube GEO strategy has become a major competitive advantage. […]

Discover the trends, winning opportunities and challenges facing brands this year, with data from over 1,700 B2B and B2C marketers worldwide. We surveyed over 1,500 marketers from different sectors, regions and company sizes on what’s working, what’s changed and what’s keeping them up at night. The HubSpot State of Marketing report is an in-depth analysis […]