Archives des Non classé

14 April 2026

YouTube: the essential strategic lever for your GEO strategy

Generative search engines have changed the rules of the digital game. Google SGE, ChatGPT, Copilot and Perplexity no longer list links: they synthesize answers. In this new context, your brand needs to be cited by AIs, not just well-positioned on Google. This is why a well-constructed YouTube GEO strategy has become a major competitive advantage. […]

8 April 2026

8 April 2026

State of marketing 2026: data from 1,500+ global marketers

Discover the trends, winning opportunities and challenges facing brands this year, with data from over 1,700 B2B and B2C marketers worldwide. We surveyed over 1,500 marketers from different sectors, regions and company sizes on what’s working, what’s changed and what’s keeping them up at night. The HubSpot State of Marketing report is an in-depth analysis […]

24 January 2026

Employer branding podcast: how to attract and retain talent in Belgium

Finding the right candidates has become one of the major challenges facing Belgian companies. In this context, employer branding podcasts are no longer a luxury reserved for large multinationals. It’s a concrete lever, accessible to all organizations that know how to tell their story from the inside. Not because it’s fashionable, but because it gives […]