The name of your podcast: a key element of your brand
The name of your podcast plays a crucial role in your brand image, as it :
- makes a strong first impression on new listeners,
- makes it easier to find your podcast in directories,
- improves your SEO ranking on Google,
- sets the tone for your brand, and
- helps you reach your target audience.
Let’s see how to create the best possible name for your podcast Streambox !
3 types of podcast names
Podcast titles generally fall into three categories: creative and abstract, descriptive, or using the host’s name.
1. Creative and abstract titles
Creative names can arouse curiosity and set your podcast apart, while not fully explaining the subject.
Examples:
- Twenty Thousand Hertz
- 99% Invisible
- All Consuming
These names are perfect for podcasters who don’t rely solely on SEO to attract new listeners.
2. Descriptive titles
Descriptive titles clearly indicate what the podcast is about and attract new listeners.
Examples:
- Stuff You Should Know Podcast
- I Will Teach You To Be Rich
- Financial Feminist
This type of title is ideal for Streambox creators who want to quickly communicate their theme and build their audience.
3. Name of host
If you’re a recognized creator with an established audience, you can use your name in the title.
Examples:
- The Ramsey Show
- Conan O’Brien Needs a Friend
- The Tim Ferris Show
Avoid this approach if you don’t yet have an audience, as the name alone is not enough to attract new listeners.
10 tips for creating the perfect name
The right name should make it clear to listeners what your podcast offers and why they should listen to it. Here’s a checklist to help you find the perfect name for your Streambox podcast:
- Convey your message and tone Your title should reflect the theme and tone of your podcast. Questions to ask yourself :
- What is the message, theme and tone of your podcast?
- What’s your niche?
- What is your vision for your podcast?
- Analyze the competition Research podcasts in your genre to get ideas and distinguish your title from others.
- Be specific and concise The best headlines are often short (less than four words or 15-20 characters). This makes them easier to remember and integrate into your cover design.
Examples: 9 to 5ish, Backpacker Radio, Storycorps
- Use keywords for SEO Include one or two relevant keywords in your title to help your podcast be discovered on Apple Podcasts, Spotify or Google.
- Check that the name is available Make sure no other podcast is already using this name. Please check:
- Domain name availability
- Handles on social networks
- Google and podcast directories
- Use a podcast name generator Tools like those from Streambox or Shopify Name Generator can help you brainstorm creative ideas.
- Easy to pronounce and spell A name that’s easy to say and spell makes it easier to find and spread the word.
Examples: Making Space, Checking In, Human Hope
- Memorable A catchy title is more likely to be recommended by your listeners.
- Consistent with your brand If possible, use the same name as your company or brand to make it easier for your audience to find you.
- Leave room for evolution Your podcast can evolve over time. Choose a flexible, descriptive title that can accompany this evolution.
Things to avoid in your podcast name
- Profanity and offensive language Apple Podcasts automatically rejects certain offensive titles.
- The word “podcast” is not necessary in most cases, unless :
- The podcast is a direct extension of your existing brand
- The subject of the podcast is podcasting itself
- Special characters, spelling mistakes, abbreviations or punctuation They make it difficult to find and remember.
- Add your name to the end of the title Apple Podcasts now rejects titles like: “The Intelligent Podcast with Jane Doe”. Instead: “The Joe Rogan Show” or “The Tim Ferris Podcast”.
