How to launch a podcast: a complete step-by-step guide [2025].

How to launch a podcast: a complete step-by-step guide [2025].

Creating a podcast can seem daunting at first. Between choosing material, recording technique, editing and broadcasting, many give up even before publishing their first episode.

But you’re not alone. For over 10 years, Streambox, a professional podcast production studio based in Brussels, has been helping creators, companies and institutions to design, produce and broadcast their podcasts.

In this guide, we present you with a clear 10-step process to turn your idea into a successful podcast that’s available on all platforms.

Contents

• Launch a podcast in 10 steps
• Recommended hardware and software
• Distribution and hosting
• Launch and growth strategies
• Monetization and return on investment
• FAQ

Launch a podcast in 10 steps

Defining the concept

First of all, you need to lay the foundations of your podcast.

• Objectives: do you want to entertain, share expertise, develop your brand, or federate a community?
• Target: who is your podcast aimed at? Potential customers, enthusiasts, the general public?
• Positioning: find a unique angle. A good podcast isn’t just a discussion, it’s a clear and differentiating proposition.

💡 Streambox tip: we help you frame your editorial project through brainstorming workshops.

Select format

Your format determines the rhythm and dynamics of your podcast. Among the most common:

• Interviews (e.g. a different guest per episode)
• Co-hosting (dialogue between two regular hosts)
• Narrative / documentary (scripted content, often with voice-over and sound design)
• Educational / tutorial (transmission of expertise)

Ideal length: most podcasts last between 20 and 60 minutes.

Frequency: the key is regularity. A weekly publication is recommended, but a fortnightly release can also work if maintained over time.

💡 Streambox tip: we adapt the format and duration to your communication objectives and audience profile.

Prepare equipment

A clear, pleasant sound is the basis of a good podcast.

Microphones

• USB: simple and affordable, perfect for beginners.
• XLR: better quality and more flexible, but requires an audio interface.

For example, the Samson Q2U is an affordable reference. For more professional rendering: Shure SM7B or RØDE NT1-A.

Essential accessories

• Articulated arm or microphone stand
• Pop filter
• Closed-back monitoring headphones

💡 Streambox tip: no need to invest hundreds of euros. Our studio provides top-of-the-range equipment and optimized acoustics. You come, you record, we take care of the rest.

Select software

The choice of software depends on your level and expectations.

• Free: Audacity, GarageBand (Mac).
• Professionals: Adobe Audition, Hindenburg, Pro Tools.
• Intelligent editing: Descript (editing via text transcription).

For remote interviews: Riverside, SquadCast or Zoom.

💡 Streambox tip: we work with professional editing and mixing solutions, for optimal rendering and broadcast standards-compliant delivery.

Record your first episode

A few golden rules:

• Draw up a lightweight plan or script.
• Choose a quiet space (avoid overly reverberant rooms).
• Keep a constant distance from the microphone (5-10 cm).
• Test before final recording.

💡 Streambox tip: in the studio, you’re accompanied by a sound engineer. You can concentrate solely on content, not technique

Edit audio

Editing isn’t just about cutting, it’s also what brings your podcast to life.

• Eliminating silences and hesitations
• Cleaning up unwanted noise
• Volume balancing
• Addition of an intro/outro and coherent sound effects

💡 Streambox tip: we provide professional editing and calibrated mixing for optimal listening, even in difficult conditions (headphones, car, speakers).

Creating visual coverage

Visual identity is key to capturing attention on platforms.

• Size: 3000 x 3000 px
• Format: JPG or PNG
• Clear, easy-to-read design, even in miniature
• Consistency with your brand or project

Practical tools: Canva, Adobe Express, or the work of a designer.

💡 Streambox tip: we can create customized graphic charts and illustrations for your podcasts.

Host the podcast

A podcast needs to be hosted in order to be distributed. A host generates an RSS feed that feeds all the platforms (Apple Podcasts, Spotify, Deezer…).

💡 Streambox tip: we manage hosting, uploading and metadata optimization (titles, descriptions, SEO) for you.

Submit to directories

For your listeners to find you, your podcast must be referenced on :

• Apple Podcasts
• Spotify
• Google Podcasts
• Amazon Music
• Deezer, TuneIn, iHeartRadio…

💡 Streambox tip: we take care of multi-platform distribution and statistical tracking.

Launch and develop your audience

Two possible approaches:

• Major launch with teasing, communication campaign, events.
• Discreet launch to test and adjust before wider communication.

Marketing strategies

• Tell your network about the podcast
• Share audio/video excerpts on social networks
• Invite speakers with their own audience
• Use your website and newsletters
• Participate in specialized communities

💡 Streambox tip: we offer launch strategy support and derivative formats (short videos, teasers, reels) to maximize your audience.

Monetization and return on investment

A podcast can become a real economic lever.

• Advertising and sponsoring
• Subscriptions and premium content
• Related products or services
• Events and training

💡 Streambox tip: we’ll advise you on the best monetization strategy for your project and your audience.

Why choose Streambox?

Launching a podcast on your own takes time, technical skills and a great deal of rigor. With Streambox, you benefit from :

• A professional studio in Brussels
• Editorial and technical support
• Tailor-made sound and visual effects
• Multi-platform distribution
• A launch strategy tailored to your objectives

FAQ