Why target the “What’s new” section?
Appearing in the Apple Podcasts New Releases selection is one of the best ways to boost your visibility and attract new, qualified listeners. This section highlights the most creative and relevant podcasts of the moment, directly on the home page of the Apple Podcasts application.
Apple recently published new guidelines on how to get selected. Here’s a complete guide to maximizing your chances.
1. Create an exceptional podcast
A good podcast isn’t good enough – it has to be outstanding, both in content and form. Apple’s editorial team favors programs that offer a rich, polished listening experience.
Produce high-value-added content
Featured podcasts are distinguished by :
- an original approach,
- an engaging narrative,
- real expertise on topical issues,
- exclusive content reserved for subscribers.
The key to success: first and foremost, offer real value to your audience. Subscribers and good statistics will follow naturally.
2. Distribute your podcast on the right platforms
Be present on all major streaming platforms: Apple PodcastsSpotify, Deezer,…
The more listening points you multiply, the more Apple will recognize your impact in the podcast ecosystem.
(Need help with the broadcast? StreamBox can take care of it for you).
3. Quality and presentation
Respect good audio practices
Your podcast must sound professional. Apple will never promote content with mediocre sound.
Invest in good sound recording, avoid extraneous noise, and work on your intros to capture attention from the very first seconds.
Publish SEO-optimized episode notes
Show notes increase your visibility on Google and help your listeners better understand your episodes.
Add relevant keywords, links, hashtags and summaries.
4. Create attractive, consistent visuals
Your cover art is your podcast’s showcase. Follow Apple standards:
- 3000 x 3000 pixels
- 72 dpi
- JPG or PNG format
- RGB colors
Apple also asks for exclusive visuals for the “show”, “channel” and “subscription” pages. Vary your graphic elements to reinforce your visual identity.
(At StreamBox, we create professional visuals adapted to the requirements of Apple Podcasts).
5. Optimize your episode titles
The titles must intrigue and make you want to listen.
Avoid including dates or episode numbers.
Prefer :
- a powerful question,
- the name of an outstanding guest,
- a sentence that arouses curiosity.
Each title should clearly reflect the content of the episode.
6. Fill in the Apple Podcasts promotional form
Apple selects podcasts via a dedicated promotional form.
Put the odds in your favor with :
- an eye-catching object,
- a clear and inspiring summary,
- a short biography,
- your brand visuals,
- a well-thought-out marketing plan,
- and why your podcast deserves a spotlight now.
Apple teams appreciate short, structured and impactful presentations.
7. Choose the right time to submit your application
- Choose Mondays, when Apple updates its selections most often.
- Plan your request around an important launch or news item.
- Submit after a peak audience to prove public interest.
Also mention the other promotional channels you use (email, social networks, press relations, etc.). Apple values designers with a real marketing strategy.
Common myths to forget
- You don ‘t just have eight weeks after the launch to be in the spotlight.
- There’s no magic algorithm: selection is done by hand by the editors.
- Launching several episodes at once doesn’t increase your chances – quality always takes precedence over quantity.
In a nutshell
Being featured in Apple Podcasts New and Noteworthy can transform your audience and your visibility.
To achieve this, focus on the quality of your content, the consistency of your image and impeccable presentation.
What if you’re not selected the first time? Repost after six to eight weeks.
Need professional support?
StreamBox helps you :
- improve the quality of your podcasts,
- create visuals that comply with Apple Podcasts requirements,
- optimize your descriptions for SEO,
- and build a comprehensive distribution strategy.
👉 Contact StreamBox today to maximize your chances of being featured on Apple Podcasts.
