{"id":5001,"date":"2026-06-16T16:22:03","date_gmt":"2026-06-16T14:22:03","guid":{"rendered":"https:\/\/streambox.be\/portfolio-item\/mr\/"},"modified":"2026-08-10T19:00:34","modified_gmt":"2026-08-10T17:00:34","slug":"mr","status":"publish","type":"portfolio","link":"https:\/\/streambox.be\/en\/portfolio-item\/mr\/","title":{"rendered":"Viral sketch for the MR: one million views in vertical format, by StreamBox"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Client: the MR (Reformist Movement).<\/li>\n\n\n\n<li>Format: A vertical video in sketch format, designed for social media.<\/li>\n\n\n\n<li>Goal: To make people smile and increase visibility among a broad, young audience.<\/li>\n\n\n\n<li>Production: Filmed in a studio and on location with actors; the entire project was shot and edited in two days.<\/li>\n\n\n\n<li>Result: more than one million cumulative views.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Creating a successful short-form video for social media is a combination of the right idea, pacing, and quick execution. For <a href=\"https:\/\/www.mr.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">MR<\/a>, we produced a vertical video in sketch format, designed to grab viewers\u2019 attention within seconds and make them want to watch until the end. The challenge: a humorous tone, polished staging, and lightning-fast execution. As a result, the clip surpassed one million views. Here\u2019s how we worked on this project\u2014and what it reveals about our approach to social media content.    <\/p>\n\n<h2 class=\"wp-block-heading\">The starting point: creating content that people want to share<\/h2>\n\n<p class=\"wp-block-paragraph\">The goal was clear: to break away from the conventions of corporate communications and offer lighthearted, funny content tailored for social media. The video features Georges-Louis Bouchez, president of the MR, in a deliberately humorous tone. <\/p>\n\n<p class=\"wp-block-paragraph\">On social media platforms, you have to grab viewers\u2019 attention within the first second. A poorly designed vertical format goes unnoticed, while a well-paced sketch can reach a massive audience. The challenge, then, was to find the right tone and execute it flawlessly, without losing the spontaneity that really hits the mark.  <\/p>\n\n<h2 class=\"wp-block-heading\">Our response: a vertical sketch designed for social media<\/h2>\n\n<p class=\"wp-block-paragraph\">We developed a simple yet effective process, from filming to editing. The idea wasn&#8217;t to throw resources at the project, but to make the production serve the joke and foster a sense of community. <\/p>\n\n<h3 class=\"wp-block-heading\">Studio, on location, and real actors<\/h3>\n\n<p class=\"wp-block-paragraph\">To give the sketch more substance, we combined two settings: the studio for the controlled scenes, and outdoor locations to ground the story in a real and believable setting. The actors carried the production, which makes all the difference in a comedy format: their acting, timing, and reactions do half the work.  <\/p>\n\n<p class=\"wp-block-paragraph\">This ability to transition seamlessly from the studio set to on-location filming is one of the strengths of our <a href=\"https:\/\/streambox.be\/en\/our-services-audio-video-and-remote-recording\/audio-and-video-podcast-recording-studio\/\">audiovisual production studio near Brussels<\/a>, which is designed to adapt to every project.<\/p>\n\n<h3 class=\"wp-block-heading\">Filmed and edited in two days<\/h3>\n\n<p class=\"wp-block-paragraph\">Another strength of this project is its speed. Filming and editing were completed in just two days. For social media content, this responsiveness is invaluable: it allows us to stay on top of current events and publish at the right moment, when the topic is still fresh.  <\/p>\n\n<p class=\"wp-block-paragraph\">This efficiency doesn&#8217;t just happen on its own. It&#8217;s based on thorough preparation up front and end-to-end in-house post-production: editing, pacing, subtitles, and branding. We manage the entire process, so you receive content that&#8217;s ready to publish.  <\/p>\n\n<h3 class=\"wp-block-heading\">A vertical format optimized for streaming<\/h3>\n\n<p class=\"wp-block-paragraph\">The vertical format isn&#8217;t just a technical detail\u2014it&#8217;s the language of today&#8217;s social media. Designed for mobile devices, full-screen viewing, and fast scrolling, it maximizes the chances that a video will be watched all the way through and shared. This is exactly the type of content we produce as part of our <a href=\"https:\/\/streambox.be\/en\/instagram-agency\/\">Instagram support services<\/a>.  <\/p>\n\n<h2 class=\"wp-block-heading\">The result: over a million views<\/h2>\n\n<p class=\"wp-block-paragraph\">The video has racked up over a million views. For a short-form video, this shows that a good concept\u2014well-shot and well-edited\u2014can reach a massive audience without an exorbitant budget. <\/p>\n\n<p class=\"wp-block-paragraph\">This type of performance illustrates a fundamental trend. Short-form video has become the dominant format on social media, as confirmed by most industry analyses, such as those published by <a href=\"https:\/\/blog.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> or the resources from <a href=\"https:\/\/www.facebook.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta for Business<\/a>. For an organization, knowing how to produce this type of content quickly is a real advantage.  <\/p>\n\n<h2 class=\"wp-block-heading\">What This Project Says About the Way We Work<\/h2>\n\n<p class=\"wp-block-paragraph\">This sketch perfectly sums up our approach to social media content: a clear idea, quick execution, and production that supports the message. We know how to switch between studio and on-location shoots, direct actors, edit on the spot, and deliver a format that\u2019s ready for social media. <\/p>\n\n<p class=\"wp-block-paragraph\">From concept to distribution, we cover the entire process. It\u2019s this end-to-end approach that guides our <a href=\"https:\/\/streambox.be\/en\/social-media-agency-brussels-content-creation-community-management\/\">social media agency division<\/a> and that you\u2019ll see reflected in <a href=\"https:\/\/streambox.be\/en\/our-projects-at-the-heart-of-our-videos\/\">our work<\/a> for other brands and organizations. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a successful short-form video for social media is a combination of the right idea, pacing, and quick execution. For MR, we produced a vertical video in sketch format, designed to grab viewers\u2019 attention within seconds and make them want to watch until the end. The challenge: a humorous tone, polished staging, and lightning-fast execution.<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":5002,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio-types":[201],"class_list":["post-5001","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-social-media-and-shorts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viral sketch for the MR: the video by StreamBox<\/title>\n<meta name=\"description\" content=\"The vertical sketch that StreamBox produced for MR\u2014filmed and edited in two days, both in the studio and on location\u2014has garnered over a million views.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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