{"id":4981,"date":"2026-06-16T16:40:31","date_gmt":"2026-06-16T14:40:31","guid":{"rendered":"https:\/\/streambox.be\/portfolio-item\/shell\/"},"modified":"2026-08-10T19:03:16","modified_gmt":"2026-08-10T17:03:16","slug":"shell","status":"publish","type":"portfolio","link":"https:\/\/streambox.be\/en\/portfolio-item\/shell\/","title":{"rendered":"Shell Fleet Cast: A Turnkey Branded Video Production by StreamBox"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Client: Shell, for its Fleet Cast content series aimed at fleet managers.<\/li>\n\n\n\n<li>Mission: A monthly branded video production, conceived from start to finish, to position Shell\u2019s teams as experts in their solutions.<\/li>\n\n\n\n<li>Production: 12 full-length videos and 48 short-form videos, filmed in the studio and on location over two days.<\/li>\n\n\n\n<li>Rollout: three countries (Belgium, the Netherlands, France) and two languages, on LinkedIn, Meta, and YouTube.<\/li>\n\n\n\n<li>Signature StreamBox: a custom set design fully in line with Shell&#8217;s artistic vision.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">When a company like <a href=\"https:\/\/www.shell.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shell<\/a> wants to communicate with its fleet managers, every detail counts. For Fleet Cast, we designed a comprehensive branded video production, from the initial scoping meeting to the delivery of broadcast-ready content. The goal was clear: to provide Shell with a consistent, credible series that reflects its brand image and positions its teams as true experts in their software. Here\u2019s how we went about it\u2014and what this project says about our approach to work.   <\/p>\n\n<h2 class=\"wp-block-heading\">The starting point: making fleet managers recognized experts<\/h2>\n\n<p class=\"wp-block-paragraph\">Shell didn&#8217;t want just another corporate video. The challenge was to create a regular content series aimed directly at fleet managers\u2014the professionals who manage vehicle fleets and the associated tools on a daily basis. <\/p>\n\n<p class=\"wp-block-paragraph\">The editorial strategy was based on expertise. Rather than pushing a commercial message, Fleet Cast features Shell teams and industry experts who explain, analyze, and provide guidance. This positions the brand as an authority, not just a supplier. It\u2019s a content strategy we often advocate: today, <a href=\"https:\/\/streambox.be\/en\/podcast-business-strategy-communication\/\">every company has an interest in becoming a media outlet<\/a> on its own subject.   <\/p>\n\n<p class=\"wp-block-paragraph\">One major challenge remained: sustaining this ambition over the long term, across multiple languages and countries, without ever compromising on quality or brand consistency.<\/p>\n\n<h2 class=\"wp-block-heading\">Our solution: a branded video production designed from start to finish<\/h2>\n\n<p class=\"wp-block-paragraph\">In response to this need, we proposed a comprehensive solution. A branded video production is never limited to just the shoot\u2014it begins long before the cameras roll and continues long after they stop. It was precisely this turnkey approach that put Shell at ease.  <\/p>\n\n<h3 class=\"wp-block-heading\">Custom set design under Shell&#8217;s artistic direction<\/h3>\n\n<p class=\"wp-block-paragraph\">Our first bold decision: not to use a generic set. We designed a set entirely in line with Shell\u2019s artistic direction\u2014from the colors and materials to the branding elements. As a result, every shot exudes the company\u2019s identity, without a single logo tacked on afterward.  <\/p>\n\n<p class=\"wp-block-paragraph\">This level of customization is part of our daily routine. Our <a href=\"https:\/\/streambox.be\/en\/our-services-audio-video-and-remote-recording\/audio-and-video-podcast-recording-studio\/\">audiovisual production studio near Brussels<\/a> was specifically designed as a flexible space that can be transformed to reflect each client\u2019s unique vision. <\/p>\n\n<h3 class=\"wp-block-heading\">A two-day shoot in the studio and on location<\/h3>\n\n<p class=\"wp-block-paragraph\">To add rhythm and variety to the series, we combined two settings: the studio for polished, clean, and comfortable sequences, and outdoor locations to ground the content in reality. The entire shoot took place over just two days.  <\/p>\n\n<p class=\"wp-block-paragraph\">This efficiency is no accident. By preparing each episode in advance, we can record a large amount of content in a short period of time\u2014enough for several weeks of broadcasts all at once. For someone with a busy schedule like Shell\u2019s, this is a major advantage.  <\/p>\n\n<h3 class=\"wp-block-heading\">Full post-production and social media content ready to publish<\/h3>\n\n<p class=\"wp-block-paragraph\">Once filming is complete, the work continues here at our studio. Editing, color grading, subtitling, and motion design\u2014it\u2019s all handled in-house. Most importantly, we\u2019ve adapted each full-length episode into short-form versions tailored for social media, in the right aspect ratios and languages.  <\/p>\n\n<p class=\"wp-block-paragraph\">In total, 12 long-form videos and 48 short videos were delivered, ready to be posted on Shell\u2019s channels. This approach to editing and distribution is at the heart of our <a href=\"https:\/\/streambox.be\/en\/social-media-agency-brussels-content-creation-community-management\/\">social media agency division<\/a>, which serves as a natural extension of our production work. <\/p>\n\n<h2 class=\"wp-block-heading\">A multilingual series rolled out in three countries<\/h2>\n\n<p class=\"wp-block-paragraph\">Fleet Cast is not a one-off production: it\u2019s a format that airs in Belgium, the Netherlands, and France, in Dutch and French. Each market has its own hosts and style, but the series maintains a common identity, shaped by the set design and editorial direction. <\/p>\n\n<p class=\"wp-block-paragraph\">Managing this multilingual aspect means planning ahead right from the start of filming: different versions, subtitles, and formats tailored to each platform. This is also where the turnkey approach really comes into its own. The client maintains a clear vision, while we handle the complexities of coordination behind the scenes.  <\/p>\n\n<h2 class=\"wp-block-heading\">Why a Brand Video Is a Game-Changer in B2B<\/h2>\n\n<p class=\"wp-block-paragraph\">Shell\u2019s decision is by no means an isolated one. Video has now established itself as the dominant format for communication, even in the B2B world, which has long been considered rather austere. Most industry studies, such as those compiled annually by <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wyzowl<\/a>, confirm that video remains the audience\u2019s preferred format for understanding a product or offering.  <\/p>\n\n<p class=\"wp-block-paragraph\">On a professional platform like <a href=\"https:\/\/www.linkedin.com\/business\/marketing\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>\u2014where decision-makers and fleet managers are actively engaged\u2014native video content has become an essential tool for establishing authority. Regular branded video production helps you maintain a strong presence, educate your market, and stay top of mind when it comes time to make a purchase decision. <\/p>\n\n<p class=\"wp-block-paragraph\">That\u2019s exactly what Fleet Cast aims to do: not to sell directly, but to establish expertise that inspires trust. And as <a href=\"https:\/\/www.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Think with Google<\/a> regularly points out, it\u2019s often the consistency and usefulness of the content\u2014rather than a lavish budget\u2014that makes the difference in the long run. <\/p>\n\n<h2 class=\"wp-block-heading\">What This Project Says About the Way We Work<\/h2>\n\n<p class=\"wp-block-paragraph\">Ultimately, Fleet Cast really captures what we love to do: understanding a brand\u2019s challenges, translating an artistic vision into a real-world setting, filming efficiently, and then delivering content that\u2019s ready for broadcast across multiple markets. <\/p>\n\n<p class=\"wp-block-paragraph\">We shoot with top-of-the-line equipment (Sony CinemaLine and Burano 8K cameras, adjustable lighting, and an on-site sound engineer), deliver via Frame.io with dual backups, and manage post-production from start to finish. Whether it\u2019s for a video podcast, a corporate series, or a social media campaign, our promise remains the same: you focus on your message, and we\u2019ll take care of the rest. This is also what guides every <a href=\"https:\/\/streambox.be\/en\/our-services-audio-video-and-remote-recording\/corporate-video-production-and-video-podcasts-in-brussels\/\">corporate video production project<\/a> we undertake.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a company like Shell wants to communicate with its fleet managers, every detail counts. For Fleet Cast, we designed a comprehensive branded video production, from the initial scoping meeting to the delivery of broadcast-ready content. The goal was clear: to provide Shell with a consistent, credible series that reflects its brand image and positions<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":4982,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio-types":[198],"class_list":["post-4981","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-branded-podcasts-and-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shell Fleet Cast: A video series by StreamBox<\/title>\n<meta name=\"description\" content=\"Fleet Cast: the video series that StreamBox produced for Shell from start to finish, featuring custom sets, studio and on-location filming...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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